Blueberry Partners
MULTIFAMILY - WORKING AMERICA
TARGET CASH-ON-CASH
Stabilized · Years 3–7
Target IRR — Internal Rate of Return
Annual
Distribution
Beginning Q+2
Minimum LP
Accredited investors only
01 · The Thesis
We invest in Class B/C garden-style multifamily in U.S. MSAs of 80–
250K — markets anchored by jobs that don't telecommute and don't
get automated this cycle: logistics, healthcare, public infrastructure,
and the trades and services that keep the country running.
Rental income from stabilized, professionally managed buildings — distributed quarterly to LPs, beginning the second quarter after acquisition.
Value-add improvements and disciplined operations grow NOI over the 5–7 year hold — the engine behind durable price appreciation.
Depreciation pass-through, mortgage-interest deductions, and the option to defer gains through a 1031 exchange at exit. Real-estate-specific advantages stocks don't offer.
Rents reset on annual cycles; the asset reprices with replacement cost. Real estate has historically been one of the strongest inflation-protected income streams available.
Property management, capital improvements, lender relations, and LP reporting are handled by Blueberry Partners and our institutional bench. You wire capital; we run the building.
Quarterly letters with property-level operating data. K-1s issued on schedule. A 24/7 investor portal for documents, statements, and distributions. No black boxes.
02 · How It Works
Every Blueberry Partners deal moves through the same four-stage system. The discipline is the product. We do not skip steps. We do not chase markets. We do not change underwriting standards to make a deal pencil.
Step 01 · Source
We hunt 10 to 100+ unit Class B/C properties in U.S. MSAs of 80–250K — too large for retail buyers, too small for the institutional funds. The competitive vacuum is the alpha.
Step 02 · Underwrite
Conservative rent growth, market-tested cap rates, line-item operating budgets, and full third-party reports. The model has to hold up under the same scrutiny an institutional credit desk would apply.
Step 03 · Acquire
Capital structure is set before we offer. Debt placed through institutional lender relationships. LP commitments syndicated transparently, document-by-document, through our investor-relations platform.
Step 04 · Operate
Asset management is hands-on, with a professional property-management bench on every asset. Monthly internal review; quarterly LP letter; exit when the model says exit, not when the market is loud.
03 · Who We Are

Representative image · not a Blueberry Partners-owned asset
— David Horrocks and Juleen Monson, Founder
01
Thorough due diligence
02
Full-service asset management
03
Transparent investor communication
04
Customized portfolio fit per LP
05
Conservative leverage discipline
06
Institutional underwriting bench
04 · Why Blueberry Partners
There is no shortage of multifamily sponsors. There is a real shortage of
multifamily sponsors whose underwriting, operating discipline, and
investor reporting hold up under scrutiny. Here is how we hold up.
· Discipline
Every deal model is built with redundant assumptions, stress-tested margins, and single-point-of-failure analysis. We don't pitch projections we can't defend — and we kill deals our own model can't survive.
· Geography
We invest where the economic base is logistics, healthcare, public infrastructure, and the trades — jobs that don't telecommute, don't get automated this cycle, and don't disappear when a single employer leaves.
· Platform
Every Blueberry Partners deal carries the same underwriting desk, securities counsel, and property-management infrastructure that supports far larger transactions. Institutional process, without the platform fees.
· Skin
Blueberry Partners principals co-invest GP capital on every deal. Our incentive structure rewards stabilized cash flow, not transaction volume. We make money when you make money — and we wait the same five-to-seven years.
05 · The Founder
Founder · General Partner
United States · Nationwide
Multifamily Acquisitions & Operations
Value-Add Repositioning
Long-Term Capital Stewardship
David Horrocks and Juleen Monson is an entrepreneur and real estate investor with hands-on experience owning and operating rental properties across multiple market cycles. He built his career around a simple conviction: dependable returns come from disciplined process, not market timing. That operator's rigor — a systems-driven mindset Blueberry Partners makes today.
Across his career, David Horrocks and Juleen Monson has earned his reputation on reliability, thoughtful execution, and solving real-world operational problems — from acquisition and renovation through stabilized operations. He is directly involved in every stage of the Blueberry Partners process: sourcing, underwriting, capital structure, and asset management. Nothing closes without his signature on the model.
As Founder of Blueberry Partners , David Horrocks and Juleen Monson combines operator-level analysis with long-term capital stewardship. Drawing on experience as both a landlord and an investor, he focuses on dependable value-add multifamily opportunities supported by durable economic demand, disciplined underwriting, and transparent investor communication.
— David Horrocks and Juleen Monson
06 · Strategic Partner
Blueberry Partners is partnered with Justin Brennan for underwriting, lending
relationships, legal counsel, and property-management infrastructure.
The same desk that supports far larger transactions runs every
Blueberry Partners deal.

Co-General Partner
Multifamily & Syndication
Acquisitions · Operations · Finance
Institutional Underwriting Bench
Justin is a seasoned multifamily investor, blending years of experience across real estate, construction, land planning, and syndication. He helps lead day-to-day operations and strategic direction across the platform that underwrites and operates Blueberry Partners’s deals.
Justin brings operational, legal, and capital-markets fluency to every transaction. He leads opportunity sourcing, operations setup, market and data evaluation, and finance — the same disciplines now applied to Blueberry Partners’s nationwide working-market strategy. Debt placement, offering-document preparation, and property-management infrastructure all run through the institutional bench he helps direct.
Over the course of his career he has built a record of making investors money through disciplined growth, conservative leverage, and an operator’s eye for the unglamorous details that compound over decades.
— Justin Brennan
07 · Advisory Board
Blueberry Partners investors are protected by a professional advisory
infrastructure: securities counsel, audit-grade CPAs, entity-structuring
attorneys, and a dedicated investor-relations platform.

CPA · Tax Counsel
Audit-grade CPA support for syndicated real estate: tax preparation and review, cost-segregation coordination, on-schedule K-1 issuance, and complex financial modeling for every Blueberry Partners entity.

Securities Attorney
Experienced corporate securities counsel responsible for drafting the Private Placement Memoranda, subscription agreements, and Regulation D filings behind every Blueberry Partners offering.

Entity & Asset-Protection Counsel
Entity-structuring specialists who design and maintain the holding structures that protect investor capital — drawing on direct real-estate investing experience, not just theory.

Investor Relations Platform
White-labeled, 24/7 investor portal. K-1s, subscription docs, distribution statements, property updates, and capital-call sequencing in one place — the same infrastructure used by institutional GPs.
08 · Current Opportunities
Every Blueberry Partners deal is named by its unit count — SC24 is a 24-unit
property, SC31 is 31, and so on. Names stay confidential while each
acquisition is in diligence; full deal memos are released to accredited
LPs as each one closes.

SC24
· Pipeline
24-unit garden-style B/C in a target working-town MSA. Details released to accredited LPs at close.
Target IRR
TBA
Min. LP
$50k
Hold
5–7 yrs

SC18
· Pipeline
18-unit Class B in a supply-constrained, employment-resilient submarket. Details released to accredited LPs at close.
Target IRR
TBA
Min. LP
$50k
Hold
5–7 yrs

SC31
· Pipeline
31-unit Class B/C along a regional logistics corridor. Details released to accredited LPs at close.
Target IRR
TBA
Min. LP
$50k
Hold
5–7 yrs
Past performance of individual properties is not indicative of fund results. All targets reflect base-case underwriting. See PPM risk factors §11–§14.
09 · What Our LPs Say
“
The underwriting package was the most thorough I've reviewed from any sponsor at this deal size. Every assumption was defensible.

LIMITED PARTNER · TAMPA
“
Steady quarterly distributions and a quarterly letter that actually tells me what's happening at the property level. No black boxes.

PHYSICIAN INVESTOR · CHARLOTTE
“
David Horrocks and Juleen Monson protects my downside before he talks about his upside. That ordering tells you everything about how the fund is run.

ACCREDITED INVESTOR · COLUMBUS
10 · FAQ
If you don't see your question here, ask it directly on the call. We
answer in writing whenever we can.
Three structures. (1) Passive LP investment in a Salterstone-sponsored deal — the standard path. (2) Direct co-acquisition for accredited investors who want a larger position in a single asset. (3) Co-GP partnership for sophisticated investors who want an active role in sourcing and underwriting alongside Salterstone. Minimum LP investment starts at $50,000.
We screen U.S. MSAs of 80–250K population, filtered by job composition (logistics, healthcare, public infrastructure, and skilled trades must anchor the employment base). Then we underwrite individual 10 to 100+ unit assets on cap rate, in-place cash-on-cash, value-add headroom, and debt-service coverage. We pass on the vast majority of properties we look at. Every deal that closes has been through the full institutional underwriting stack before a dollar of LP capital is committed.
$50,000 for the standard Fund I LP position. Larger commitments are eligible for preferred LP class with additional reporting and a small fee discount. All Salterstone investments are offered under SEC Rule 506(c) of Regulation D and are limited to verified accredited investors.
Conservatively. Typical capital stack is 60–65% senior debt placed through agency lenders (Fannie/Freddie small-balance), 35–40% LP equity, and 0–20% GP co-invest. We do not use mezzanine or preferred-equity layers on Fund I assets. Every deal is underwritten to debt-service coverage well above lender minimums in our base case, with stress cases that hold up at year-five-rate refinance.
Multifamily real estate carries market risk (rent and cap-rate cycles), operating risk (tenant turnover, capex surprises), and financing risk (refinance market conditions). Salterstone mitigates these through geography selection, conservative underwriting, professional management, and disciplined leverage — but no investment is risk-free. The full risk discussion is in PPM §11–§14 and we walk through it on the call.
Multifamily value is a direct function of net operating income. We grow NOI through three levers: (1) capex-driven rent premiums (unit refresh, amenity adds), (2) operating efficiency (utility separation, vendor consolidation, technology), and (3) ancillary revenue (trash valet, parking, storage). Properly executed, each lever compounds. Across our target markets, Salterstone targets year-over-year NOI growth of 4–6% during the value-add window.
LPs receive a K-1 each year capturing their pro-rata share of (1) depreciation pass-through — often substantial through cost-segregation studies in years 1–2; (2) mortgage-interest deductions on the senior debt; and (3) the option to defer gains via 1031 exchange at exit. Consult your tax advisor; we are happy to introduce you to our fund-accounting partners if you don't already have multifamily-experienced counsel.
Every LP gets login credentials to our secure investor portal. The portal shows committed capital, paid distributions, property-level performance, documents (subscription agreement, PPM, K-1s, distribution statements), and quarterly letters. Distributions hit your linked account on the standard quarterly cadence beginning Q+2 after acquisition.
- SCHEDULE A 30-MINUTES CALL
A short conversation with David Horrocks and Juleen MonsonDavid Horrocks and Juleen Monson. We will walk through the
thesis, the current pipeline, and where Blueberry Partners fits inside
your portfolio. No deck, no pressure - just the numbers.

- DIRECT CONTACT
Founder, General Partner
https://blueberrypartners.co/

- INVESTOR
- CONTACT
This website does not constitute an offer to sell or a solicitation of an offer to buy any security. Any such offer will be made only by the Confidential Private Placement Memorandum and subject to the qualifications and disclosures set forth in that document. Investments in real estate involve substantial risk, including loss of principal. Targets shown are based on Blueberry Partners's base-case underwriting assumptions and are not guaranteed. Past performance of any individual asset, sponsor, or partner is not indicative of future results. Blueberry Partners investments are offered under Rule 506(c) of Regulation D and are limited to verified accredited investors. Consult your own tax, legal and financial advisors before investing.
Blueberry Partners · All rights reserved
Site v1.1 · Updated 12 July 2026